Handcrafted Custom Fishing Lures Built to Catch

Field-tested designs created by lifelong angler Chris Wenzel in Neenah, Wisconsin, for anglers of all skill levels across the USA and Canada.

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Shop the Best Custom Fishing Lures by Species

Explore handcrafted custom fishing lures designed for popular freshwater species
including bass, walleye, musky, panfish, catfish, and more.

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Last call for these custom fishing lures and limited edition designs

The Benefits of a Handmade Lure

Every lure is handcrafted, tested, and built with one goal — helping you catch more fish.

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Handcrafted & Inspected

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Custom-Painted Lures

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Proven in Water

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Built for Every Species

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Angler-Driven Design

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Guaranteed Satisfaction

Built by a Lifelong Angler

Execution Lures is your fishing tackle outfitter.

At Execution Lures, lifelong angler Chris Wenzel handcrafts custom fishing lures designed to fish like real bait. Based in Neenah, Wisconsin, he creates designs for anglers across the Midwest, USA, and Canada.

Using premium materials and proven designs, each lure is tested and inspected to ensure it performs across a wide range of freshwater species and conditions.

Trusted by beginners and seasoned anglers alike, every lure is backed by a money-back guarantee.

About Execution Lures

Chris Wenzel from Execution Lures, with his walleye catch

Execution Lures in Action

How-to instructions, product demos and videos from on the water – MORE VIDEOS TO COME!

Frequently Asked Questions

Got questions about handcrafted fishing lures, custom orders, or shipping?
Here are some common questions anglers ask before ordering from Execution Lures.

Which fish are your lures designed to catch?

We design lures for most freshwater fish species. Lures are organized by species on the website, and we’re always expanding our freshwater lure lineup as new designs are tested.

How do you test your lures?

I test every lure myself and also send samples out to customers and friends to fish with. I give them the lures for free, but they have to report back with photos and feedback so I know how they perform in real fishing conditions.

What makes your lures different from store-bought lures?

Every handcrafted fishing lure is personally checked for quality before it’s sold. Unlike mass-produced lures from big box stores, my lures can be customized and are built using real fishing experience — not a factory formula.

Are the lures safe and effective for beginners as well as experienced anglers?

Yes. My fishing lures are made for everyone from novice anglers to seasoned pros. We’re also adding how-to videos and on-the-water demos to show exactly how and when to fish each lure.

Where are Execution Lures made?

Execution Lures are handcrafted in Neenah, Wisconsin, and currently shipped to anglers across the USA and Canada.

Do you ship outside the U.S.?

We ship fishing lures throughout the United States and Canada. At this time, we don’t offer shipping outside North America.

How do I place a custom order?

Placing a custom order is simple. Start by reaching out through the Contact page and let me know what you’re fishing for, including the species, lure style, colors, and quantity you have in mind. You’re welcome to share reference photos or ideas if you have them.

I’ll review your request and send you a custom quote along with an estimated timeline. Once you approve the details, I’ll begin handcrafting your custom lures.

Custom work is available for plastics and soft baits, airbrushed hard baits, hair jigs and flies, as well as bulk and wholesale orders.

What’s your turnaround time for custom orders?

Custom fishing lure turnaround time depends on the lure, but most custom orders are completed within 1–2 weeks.

Do you offer custom sizes, colors, or designs for your lures?

Customization depends on the lure, but custom lure colors are the most common request. We’re also working on something new for custom rods that no one else is doing — that will be coming out this fall 2026.

What species are most popular for custom lure orders?

Many anglers order custom lures for bass, walleye, musky, and ice fishing, but each lure can be tailored to your specific target species and fishing conditions.

How should customers care for or store your lures?

All of our lures come in custom zipper packaging, which makes them easy to store and helps protect your fishing lures when you’re not on the water.

Do you offer bulk orders for fishing trips, clubs, or events?

Yes, we offer bulk fishing lure orders at a discount. Discounted multi-pack options (usually in 5, 10, 25, 50, and 100 packs) are available directly on the website.

For orders larger than 100 lures, or for club and event inquiries, please contact us by email at sales@executionlures.com.

What does your satisfaction guarantee or warranty cover?

Every lure is backed by a quality guarantee. If there’s a workmanship issue caused during the build process, I’ll replace the lure or issue a refund.

What should a customer do if they have a problem with their order?

If there’s an issue with your fishing lure order, contact me by email and I’ll handle it personally on a case-by-case basis..

Fishing Gear Made Especially For You

Contact me for custom work and let’s create the perfect lure for your next big catch.

1. Tell me what you’re fishing for
(species, style, colors, quantity)

2. Share reference photos or ideas
(optional but helpful)

3. I’ll send you a custom quote & timeline

4. You approve the details

5. I handcraft your custom lures

Custom work available for:

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Plastics & Soft Baits

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Airbrushed Hard Baits

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Hair Jigs & Flies

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Bulk & Wholesale Orders

Start a Custom Order